LookTracker is an eye tracking company founded in 2013 by Nick Chasinov and Matthew Campion. LookTracker conducts highly accurate and affordable usability eye tracking focus group studies on web pages to produce heat map reports. The heat maps are analyzed to see where users look, which ultimately increases conversions and improves the user experience of a site. Customers can easily set up and receive their eye tracking tests online by simply inputting a website URL, along with a few other test parameters.

Meet The Founders

Nick Chasinov | Co-Founder, CMO Nick Chasinov is a serial entrepreneur, digital marketing expert, software architect, active angel investor, and business mentor. Chasinov founded Teknicks, a 4-time Inc 500 company that was voted as one of the best places to work in NJ, 50 fastest growing companies, and awarded New Jersey’s “Top Emerging Business of the Year” in 2010. He also founded the social media app PostUno (acquired 2014) and the leading refurbished laptop site InexpensiveLaptops.net. Earlier in his career Nick held Internet marketing positions at LexisNexis, McGraw-Hill Construction, and worked with some of the most well-known digital marketing agencies.


Matthew Campion | Co-Founder, Lead Analyst Matthew is an entrepreneur and eye tracking usability expert with 7 years’ experience in web analytics, managing a Google Analytics Certified agency. He’s individually certified in Google Analytics, AdWords, Inbound Marketing, Bing Ads, and Information Technology. He also contributes to various industry publications, including Search Engine Journal.