Step 1: Choose Your Test Participants *
Choose the number of test participants that would be included in your eye tracking usability test. After 3 users, each added test participant is an additional $14.99.
Step 3: Provide a Mindset for the Test Participants *
Provide a "mindset" for the test participants to improve the accuracy of the eye tracking usability test. Direction to the user gives them a purpose for visiting the website, which leads to a more natural visit. An example of a mindset would be:
"You have searched Google for 'the best laptops' and have landed on example.com. You are looking to find an affordable quality laptop. You are ready and willing to purchase one today online."